AN IRISH vaping company is launching a campaign to get smokers to swap to e-cigarettes this October.
The campaign “SwapTober” is aimed at helping long-term smokers to unite and quit smoking over the month with the help of social media.
In an initiative similar to British NHS “Stoptober”, it begins on October 1 and continues until the end of the month.
Research suggests that quitting for a full 28 days makes smokers five times more likely to completely give up.
Smokers can share their struggles and experiences on social media using the hastages #Swaptober and #GetYourLifeBack.
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Almost 5,500 Irish people die from tobacco-related conditions per year, and 22 per cent of Irish adults are smokers, according to a Healthy Ireland survey and iquit.ie.
VIP E-Cig Ireland managing director Joe Dunne said: “Ireland has reached a turning point in terms of our relationship with tobacco, but the battle is not over.
“Quitting smoking alone is a very hard thing to do, and relapses are more common than we would like – but if you can quit a habit as harmful and as addictive as smoking at the exact same time as many others… then that is definitely something worth considering.”