Irish vaping company launches ‘SwapTober’ campaign to encourage smokers to quit cigarettes

AN IRISH vaping company is launching a campaign to get smokers to swap to e-cigarettes this October.

The campaign “SwapTober” is aimed at helping long-term smokers to unite and quit smoking over the month with the help of social media.

Swaptober aims to get people to quit smoking in the month of October

In an initiative similar to British NHS “Stoptober”, it begins on October 1 and continues until the end of the month.

Research suggests that quitting for a full 28 days makes smokers five times more likely to completely give up.

Smokers can share their struggles and experiences on social media using the hastages #Swaptober and #GetYourLifeBack.

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Almost 5,500 Irish people die from tobacco-related conditions per year, and 22 per cent of Irish adults are smokers, according to a Healthy Ireland survey and iquit.ie.

VIP E-Cig Ireland managing director Joe Dunne said: “Ireland has reached a turning point in terms of our relationship with tobacco, but the battle is not over.

“Quitting smoking alone is a very hard thing to do, and relapses are more common than we would like – but if you can quit a habit as harmful and as addictive as smoking at the exact same time as many others… then that is definitely something worth considering.”

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Irish vaping company launches ‘SwapTober’ campaign to encourage smokers to quit cigarettes

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